New Delhi, Sept. 14 -- Move over, traditional gifting. With Diwali approaching, gifting is about to take centre stage, and a quiet revolution is underway. For decades, the same big names have dominated our gift hampers: Cadbury, Lay's, Haldiram, and Coke. These are the brands our parents and grandparents trust. But what if, instead of the usual suspects, your holiday hamper contained something different?

Imagine a gift basket featuring brands like Soothys chocolates, Yoga Bar energy bars, Kapiva's health juices, Vadam's Turmeric Ashwagandha Tea, Happilo trail mix, Snackables namkeen, and Minimalist face serums.

This is the Insurgent Gift Hamper.

The brands within it are not household names from a generation ago. Consulting firm Bain & ...