New Delhi, July 9 -- The Delhi High Court has restrained various persons and entities from illicitly using Reliance Retail Limited's Tira trademark.

The ruling on July 7, 2025, came in response to a trademark case filed by Reliance Retail, alleging that these entities had carried out large-scale impersonation and financial fraud targeting customers of the brand.

Reliance Retail submitted that it holds registered trademarks for its famous beauty and personal care brand, Tira, which was launched in April 2023, Bar and Bench reported.

The retail giant became aware of a widespread scam in May 2025, in which anonymous individuals were illegally acting as Tira representatives.

These fraudsters used WhatsApp and phone calls, employing fake i...