New Delhi, April 21 -- The landscape of consumer health is undergoing a quiet revolution. Fueled by advances in artificial intelligence and predictive analytics, health and wellness brands are embracing technology not just to sell products, but to enhance decision-making, improve outcomes, and deliver more intelligent health solutions.

This shift is redefining everything from the development of over-the-counter (OTC) products, to the way consumers receive health information to the methods companies use to anticipate needs well in advance. As data becomes the new currency of care, the consumer health industry is evolving into a more intelligent, personalised, and responsive ecosystem.

Supporting this evolution are data and AI specialists...