New Delhi, Jan. 26 -- After a bruising first wave, social commerce is resurfacing in India as younger consumers increasingly shop through creators, videos and feeds rather than search bars.

Fundamentum-backed Wishlink is in talks to raise Rs.20-25 million from existing and new investors, two people familiar with the matter told Mint.

The discussions come as investor interest returns to content-led commerce platforms after several early bets failed or exited, and as large e-commerce players begin to report meaningful revenue from creator-driven discovery.

"The company has grown fast and is expecting new investors to join the round," said one of the people quoted above with direct knowledge of the development, adding that it is likely to...