Mumbai, April 5 -- As the countdown to the 2024 Summer Olympics in Paris enters its final stretch, Indian corporates are stepping up their support for the nation's contingent and individual athletes, with sponsorship for the Indian Olympic Association (IOA) poised to be double the amount received for the Tokyo Olympics.

With the backing of the likes of JSW Group, Reliance, Adani Group, Yes Bank and others, the Indian Olympic Association (IOA), industry sources said that IOA will cross Rs.50 crore in sponsorship revenues for the first time for a single event, and this will allow the association to open their coffers to players and coaches participating in the Games.

"There has been a significant increase in the interest for the Olympic G...