New Delhi, Feb. 12 -- Makers of consumer goods spanning packaged items, food services and home appliances are considering stepping up their advertising expenditure and promotion schemes over the next two quarters to target households that will benefit from the government's recently announced personal income tax relief worth about Rs.1 trillion.

Companies such as Parle Products said they will step up distribution activities in urban markets as well as marketing spends in the upcoming quarter. Similarly, restaurant chain Wow! Momo will activate more digital campaigns and run promotions in high footfalls areas, the company's marketing head said.

Godrej Enterprises, maker of home appliances, is looking to boost sales through attractive EMI ...