New Delhi, Dec. 12 -- Early November, home grown sneaker label Gully Labs hosted its first international Gully Labs Baithak at an art gallery in Camden, London-far from the brand's flagship store in Delhi's Panchsheel Park. What was meant to be a "community hangout with a small diaspora crowd" drew over 400 people-musicians, students, creators and sneaker lovers. The London Baithak happened organically, say founders Arjun Singh and Animesh Mishra.

Ever since opening their flagship store in September, Gully Labs has been hosting their signature Baithak on a weekly or bi-weekly basis. Envisioned as a space to talk, share ideas, debate, sing along or just lounge around with coffee, the store has hosted a mix of free and ticketed events, inc...