New Delhi, Feb. 18 -- Marcellus Investment Managers Pvt. Ltd's co-founder Pramod Gubbi is said to be helming the firm's foray into India's Rs.81 lakh crore mutual fund industry, according to two people familiar with the matter.

The move signals a strategic shift to a sales-first approach for the high-profile portfolio management service (PMS) provider, synonymous with chief investment officer Saurabh Mukherjea, as it seeks to expand its footprint beyond ultra-high-net-worth clients.

A career institutional sales and research veteran, Gubbi currently manages sales and marketing efforts of the Mumbai-based Marcellus. He is also on the company's investment committee that discusses and approves its investment strategies.

"Gubbi heading the ...