New Delhi, July 26 -- Astronomer, the tech startup embroiled in the kiss cam scandal at a Coldplay concert, is milking the viral moment for perfect PR. Since it is now practically 'a household name,' the company has hired Hollywood star Gwyneth Paltrow, the ex-wife of Coldplay's vocalist Chris Martin, as its new and 'very temporary' spokesperson.

Andy Byron, the ex-CEO Astronomer of was captured canoodling with the company's HR head, Kristin Cabot, on the kiss cam. A video of them draped in each other's arms and their shocked reaction to discovering themselves on the jumbotron went viral on social media.

Astronomer's new cheeky ad featured Gwyneth as its "temporary spokesperson," using social media's attention for the best of the compan...