New Delhi, Dec. 9 -- Cholamandalam Investment and Finance Company (Chola), one of India's largest diversified NBFCs, is taking a measured second shot at digital lending.

After scaling back its fintech-partner model in 2024 and eventually stopping it entirely due to compliance complexity, governance concerns and the impact of small-ticket lending on borrowers, the company has re-entered the space with a fully in-house digital lending platform that it controls end-to-end.

The move comes at a time when the segment is stabilising under tighter regulation and mature underwriting practices.

"We discontinued digital lending through fintech partners for the time being," chief executive Ravindra Kumar Kundu told Mint. "That partnership business...