New Delhi, June 29 -- As summer travel heats up, a growing segment of affluent Indian travellers is steering away from conventional vacations in favour of high-end sports tourism, with events like Wimbledon and the India-England Test match at The Oval drawing interest. With package costs starting from Rs.2 lakh per day and reaching beyond Rs.10-15 lakh per person for multi-day experiences, this form of travel remains niche but aspirational-and demand is rising.

Companies such as Bharat Army, Indulge Global and DreamSetGo are witnessing steady bookings from high-net-worth individuals (HNIs), entrepreneurs and even millennial families for curated experiences abroad. These range from Centre Court seats at Wimbledon to dinners with sports st...