New Delhi, July 27 -- Isha Ambani was recently seen in a sari-inspired gown, made by Roberto Cavalli using the traditional bandhani technique from Gujarat. Her look instantly became a topic of conversation on social media, with many netizens calling it a global celebration of Indian artistry.

A similar reaction followed when actor Brad Pitt flaunted a shirt by homegrown label 11.11 in his new film, F1: The Movie. The shirt was crafted using Tangaliya, a 700-year-old weaving technique from Saurashtra, Gujarat, that requires artisans to hand-twist yarns, creating delicate bead-like patterns. While 11.11 had showcased the process in a detailed video earlier this year, the craft caught the attention of media outlets and digital platforms onl...