New Delhi, Oct. 2 -- The second half of the year, a whirlwind of celebrations from Ganesh Chaturthi to Diwali, is here, bringing with it the smell of festive sweets and the sight of decorated homes. But this season is more than just a time for family and feasting - it's a make-or-break period for many businesses.

As the economy grapples with a prolonged demand slowdown, many consumer-centric companies are feeling the pinch and pinning their hopes on a busy festive season. The government has done its part by implementing income tax and GST cuts, putting more money in people's pockets. Will Indians splurge this extra cash over the next couple of months or will caution win out?

For many Indian businesses, the October-December quarter accou...