New Delhi, April 24 -- In an age of rapid information and ever-shortening attention spans, a senior oncologist, determined to help medical professionals connect with the public in more impactful ways, created a quirky Bollywood-style campaign of cancer memes to raise awareness.

In a viral LinkedIn post, Dr Jayesh Sharma, Sr Consultant Surgical Oncology, said, "Why do we still explain cancer the same way we did 20 years ago? In a world of 10-second attention spans and infinite scrolls, our medical messages still sound like patient leaflets from the '90s."

Dr Sharma said healthcare professionals need to stop relying on jargon, fear, and bland diagrams to convince people to go for a checkup and start "innovating how we talk about health."...