New Delhi, June 17 -- A key player in the auto component space is undergoing a quiet transformation.

Known for its legacy in suspension systems, this Anand Group company is now stepping into high-value, premium product segments, from sunroofs and solar dampers to e-bike parts.

The company, Gabriel India, is planning this shift at a time when the auto industry is rapidly evolving, and margin pressures are prompting players to move up the value chain.

Gabriel's new strategy promises revenue diversification and better profitability. But while strategic pivots seem promising on paper, they come with execution risks and market uncertainties.

Will Gabriel's bet on premiumisation pay off? Can the company sustain margins while navigating the ...