New Delhi, July 19 -- The most striking beauty look at the recently concluded Paris Haute Couture Week was at Schiaparelli: black lipstick.

During its runway show, the models wore outrageous designs by Daniel Roseberry, including miniature saddles that were converted into shoulder pads, and a pulsating, crystal-encrusted heart attached to a satin gown. The collection was enhanced by well-known artist Pat McGrath's make up. Clean skin but with a glow, hair sternly slicked back, and a glossy black pout in focus. McGrath had taken black lipstick out of the punk-goth circles and made it perfectly suitable for the couture runway.

But can you wear black lipstick, now a viral beauty trend thanks to the Schiaparelli show, in your daily life? An...