New Delhi, March 11 -- There may be a silver lining in the official weather agency's warning of a more intense summer this year.
Products such as air conditioners, coolers, and beverages could see particularly strong sales because of above-normal temperatures, providing relief for consumer-focused companies amid the ongoing slowdown in India's urban consumption.
"In the past, many companies, across (consumer-focused) categories, have gained from a good summer," said Anand Ramanathan, partner and consumer industry leader at Deloitte India.
Kantar Worldpanel data shows that fast-moving consumer goods (FMCG) such as talcum powder, ready-to-make beverages, and bottled soft drinks witness significantly higher household penetration during Ma...
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