New Delhi, Feb. 24 -- Good tech is expensive, as is true for anything in the for-profit world. But good tech also profits off a reasonable price tag that goes beyond a cult-like worship of a brand. Where innovation happens, loyalty follows, and we are here to tell you how you can choose your personal preferences over brand worship and how it'll benefit you.

Buying tech today is about making an informed decision. Many buyers in India still fall into the trap of believing that bigger brands always mean better quality. While companies like Apple, Sony, and Bose make incredible devices, their price tags often include heavy brand premiums. The reality? Many lesser-known brands are catching up fast, offering similar, if not better, performance...