New Delhi, June 18 -- India's homegrown burger chain Burgrill is looking to raise $4 million (about Rs.34 crore) as it gears up to transition from a fully franchised model to company-owned and operated stores, co-founder Shreh Madan told Mint in an exclusive conversation. The company is also entering the under-penetrated hot dog segment with kiosk formats, he added.

The move signals the brand's shift towards greater control over operations and deeper play in the quick service restaurant (QSR) category. Founded in 2016 by brothers Ankur and Shreh Madan and Rajat Bawa, Burgrill has positioned itself as a mass-premium burger brand built around fresh ingredients.

"There was a gap in the market for grilled burgers when we started, which not ...