New Delhi, July 6 -- Burberry has taken a stylish detour into the world of music and it's turning heads for all the right reasons. Known for its iconic trench coats and timeless check patterns, the British fashion house recently dropped something entirely unexpected: a set of custom vinyl records. But these aren't your average LPs - they double as optical illusions. And fans online can't get enough.

While spinning-record illusions aren't a new concept, Burberry's take feels sleek, hypnotic and incredibly on-brand. The records feature animated designs that come alive when played - offering a fascinating blend of music, art and motion.

The first vinyl includes a reinterpretation of Burberry's classic check pattern. As it turns out, the re...