New Delhi, Feb. 2 -- BRND.ME, a roll-up commerce company, expects to complete its reverse flip (change of headquarters) from Singapore to India by March, clearing a key regulatory hurdle as it prepares to tap Indian public markets with an IPO.

Despite the rise of private labels from quick-commerce giants such as Swiggy Instamart and Zepto, CEO Ananth Narayanan remains confident. He argues that BRND.ME's core categories-spanning complex, value-added products such as specialized haircare and niche party supplies-possess a level of brand loyalty and complexity that is difficult for generic retail labels to replicate. While private labels are currently displacing national brands in high-frequency, simple categories like dairy and staples, Na...