New Delhi, Jan. 30 -- Years ago, during a branding project for a traditional Indian business, I suggested a bold new colour scheme, only to be met with silence. The client gently explained how those hues would clash with cultural symbolism. It was a lesson.

In India, colour is more than design. It's emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate customers or tarnish trust. I saw first-hand how a misplaced colour decision could risk a brand's reputation and sales. Branding isn't just about aesthetics; it's about understanding and respecting the deeper connections that colours create.

Consider the case of Bisleri. Its signature green bottle cap was a subtle but powerful cue that ...