New Delhi, April 1 -- On March 27, Indira IVF pulled back its ambitious IPO after the Securities and Exchange Board of India (SEBI) claimed that the movie 'Tumko Meri Kasam' was endorsing the firm, according to Economic Times news report.

The market regulator noted that the release timing of the film seemed questionable since the company was in the process of securing funds for its IPO. The movie was produced by Indira Entertainment, with Murdia's sons, Nitiz and Kshitiz, listed as producers.

Indira IVF rejected the allegations, stating through a company representative to the Indian Express that it chose to retract the previously submitted DRHP after assessing multiple factors and commercial aspects. It remains uncertain whether the com...