New Delhi, June 6 -- McDonald's is counting on star appeal to keep its customers excited as it refreshes its menu and doubles its store count in the north and east of the country.

Connaught Plaza Restaurants Pvt Ltd (CPRL), the operator of McDonald's fast-food outlets in the two regions, is ramping up marketing expenditure, offering new menu categories, and launching celebrity-led campaigns targeted across generations-from teenagers to those in their 60s.

Actor Ranveer Singh has been signed up as brand ambassador for a new celebrity meal campaign and menu offerings including boba drinks (bubble tea) and premium burgers will be rolled out, Anant Agarwal, vice chairperson of CPRL, said in an interview withMint.

"We have committed to real...