New Delhi, Jan. 9 -- BMW AG is preparing its biggest product offensive, featuring 25 new models in 2026, mostly targeting first-time premium buyers, as the German automaker looks to tap into India's growing ranks of affluent individuals.

The country's second-largest luxury carmaker will launch 15 car models under the BMW brand and 10 under its premium small car brand MINI in 2026, according to Hardeep Singh Brar, BMW India's chief executive.

These launches will include new nameplates, facelifts, and model upgrades. BMW's motorcycle brand will also introduce two new models, bringing the total number of launches to 27 vehicles.

The offensive comes on the back of a significant boost in sales, driven by a set of consumers looking to upgrad...