New Delhi, Oct. 13 -- German luxury carmaker BMW is closing in on Mercedes-Benz in India's luxury car market, but their strategies for the top spot could not be more different.

Mercedes, which currently occupies the No.1 position, is focusing on ultra premium cars as it chases higher profits, although sales have hurt recently. BMW, on the other hand, is snapping on Mercedes's wheels with aggressive pricing.

Their divergent strategies are reflected in a key growth segment for both the carmakers where the battle's heating up-the electric vehicle market, where BMW's least expensive vehicle costs about Rs.50 lakh and Mercedes's about Rs.70 lakh.

Mercedes has occupied the top spot in India's luxury car market for about a decade. But in the ...