New Delhi, Dec. 19 -- Bigg Boss Season 19, the recently concluded season of the fan-favourite Salman Khan-hosted reality show, became the "biggest ever" season for the franchise, recording a remarkable upswing in viewership

According to a press statement, Bigg Boss 19's full run helped grow JioHotstar's digital reach by 30 per cent, while its watch time, in hours, increased by a whopping 65 per cent compared to last season.

Bigg Boss 19 Grand Finale alone drew an exceptional live concurrency of 4.5 million, achieving a 1.7x higher reach than its previous season.

Strengthening the season's record-setting performance, Bigg Boss 19 also helped COLORS viewership to grow by 133 million, with 72 billion viewing minutes.

"The season's moment...