New Delhi, Aug. 8 -- Bharti Airtel Ltd is recalibrating its playbook to go toe-to-toe with rival Reliance Jio Infocomm Ltd in India's increasingly duopolistic telecom market.

Instead of chasing, the country's second-largest telecom operator is curating growth-incrementally shifting toward services that would deepen customer engagement and further drive premiumization, according to experts.

The Gopal Vittal-led management teased their efforts to integrate artificial intelligence (AI) into the core of its digital portfolio services during its June-quarter earnings call.

And its latest partnerships with Perplexity AI, Google Cloud, and global telcos via Xtelify show it has already embarked on the AI journey, albeit a long one.

But beyond...