New Delhi, Nov. 16 -- Dear reader,

This week, two major developments reshaped India Inc., marking a turning point for consumer-facing businesses across the country.

First, Maruti Suzuki launched the new edition of the Swift Dzire, now equipped with a 5-star safety rating-a first for Maruti's cars in India. While many might dismiss it as just another fleet vehicle (as the owner of a second-hand Wagon R, I know this feeling all too well), this marks a significant shift for the automaker.

For years, car enthusiasts have dismissed Maruti models as "tin cans" unlikely to withstand impact, while Maruti itself has historically lobbied against stricter safety standards.

I don't blame them: they have a business to run, and safety equipment can...