New Delhi, Sept. 20 -- It seems like India's courts are experiencing a new kind of celebrity rush, only this time it's for personality protection. Over the past few weeks, stars like Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar have all landed at the Delhi high court, asking for legal shields around something more intangible than property or bank accounts: their persona.

They're following in the footsteps of Amitabh Bachchan, Anil Kapoor, Jackie Shroff-and even cricketer Yuvraj Singh-who've already won orders safeguarding their names, voices, catchphrases, and quirks from unauthorized use. The worry? In an age of viral memes, AI deepfakes, and quick-buck merchandize, their identities are up for grabs and ripe for misuse. Ai...