New Delhi, Feb. 14 -- Amid worries of heightened competitive intensity, Berger Paints India Ltd's decorative paints business saw 7.4% year-on-year volume growth in the December quarter (Q3FY25) - the highest among its listed peers. Growth was driven by increased sales of low-value products such as texture paints, tile adhesive and admixture, coupled with earlier price cuts of 4.5-5%. But that's not all - Berger is going all out to beat the competition blues with other strategies as well.

Solid distribution expansion and urban initiatives also buoyed growth for Berger and helped it garner market share. Berger expanded its distribution reach by 2,000 outlets and added 1,800 tinting machines in Q3. It aims to add 8,000 retail touchpoints to...