New Delhi, Nov. 13 -- Belgium's Lotus Bakeries, the maker of Biscoff biscuits, is banking on Mondelez's powerful distribution network to reach more middle-income consumers and capture a larger share of India's snacks market, which is expected to grow to more than Rs.1 trillion by 2033.

In June 2024, Mondelez agreed to manufacture, market, distribute and sell the Lotus Biscoff biscuit brand in India. Earlier this week, the two formally announced the launch of the brand in the country.

Jan Boone, chief executive officer of Lotus Bakeries, said the company plans to make its flagship Biscoff biscuit the number three brand in the world, with India playing a key role in its ambitions.

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