New Delhi, Jan. 20 -- The Board of Control for Cricket in India (BCCI) has secured a lucrative sponsorship deal worth Rs.270 crore from Google's artificial intelligence platform Gemini, ahead of the 2026 Indian Premier League (IPL).

Gemini's rival ChatGPT is one of the sponsors of the ongoing Women's Premier League, highlighting the growing interest of AI platforms in Indian cricket, which is further underscored by the latest sponsorship deal involving Gemini.

"The deal is for three years and reinforces IPL's global appeal," a BCCI official told news agency PTI.

The BCCI had to look for a new jersey sponsor last year when the Indian government banned real-money gaming platforms like Dream11, leading to its apparent closure. Eventually,...