New Delhi, July 6 -- Rapper, singer-songwriter, and entrepreneur Badshah, aka Aditya Prateek Singh Sisodia, is all set to foray into India's fast-growing quick service restaurant (QSR) space with the launch of his latest pizza venture titled Badboy Pizza. Aiming to redefine the premium pizza experience, the brand positions itself as a "mass-premium" chain, offering lip-smacking flavours and quality at an affordable rate.

Badboy Pizza is being launched in partnership with Ghost Kitchens India, a major player in cloud kitchen-led food businesses, led by serial entrepreneur Karan Tanna.

Badshah's Pizza brand's first outlet has opened in Andheri, Mumbai.

Plans are already in place to scale up to 50 outlets across India's top five metro cit...