Delhi and Bengaluru, July 10 -- Ather Energy Ltd believes that selling more vehicles will not give any electric two-wheeler maker an edge in terms of better profit margins, as all companies have similar cost structures due to access to the same supply chain.

Instead, it is investments in technology with a focus on improving processes that could help two-wheeler EV makers achieve better margins, according to the Bengaluru-based company's co-founder and chief executive Tarun Mehta.

"There's an incorrect assessment of the automotive industry that whoever produces more will have a better margin," Mehta told Mint.

"Volume has played a minimal role in unit economics over the years. There's a ton of value engineering. There's a lot of process...