New Delhi, Oct. 7 -- Taiwanese personal computer maker Asus, India's third-largest consumer laptop seller by market share, is targeting the hinterlands to double the number of devices it sells-up to 2 million-by 2030. To achieve this, the company is increasing the number of stores it is present at in markets beyond metropolitan cities, and is also targeting everyday laptop users and creators, even as the demand for AI features remains limited.

In an interview with Mint, Arnold Su, country head and vice-president of consumer and gaming at Asus India, said the company's targeted surge in sales is due to the way PCs' usage is concentrated across regions.

"In all of the seven tier-one cities, we see almost 40% of the people with a laptop or...