Mumbai, July 28 -- Little did Astronomer, the Boston-based digital solutions provider and cloud data platform, know that the way it handled the global backlash following its top CXOs being caught in a compromising position in public would eventually be taught in classrooms at some of the top business schools in India.

The company's attempt to change the narrative by bringing in actor and lifestyle brand founder Gwyneth Paltrow as a "temporary spokesperson" is now poised to become a discussion point in academic circles.

Management students will debate whether wry humour (since Paltrow is the ex-wife of Chris Martin, lead singer of the band Coldplay, during whose concert the couple was caught on camera) will be enough. They will question ...