New Delhi, April 11 -- Air conditioner (AC) and cooler makers are aggressively launching new products, as soaring temperatures boost demand for cooling appliances in the country.

A stable supply of electricity to most parts of the country and lower household penetration of air conditioners-just about 7-8% of families in India have ACs in their homes - are encouraging people to buy cooling appliances, companies said.

Hotter and longer summers are also driving consumers across income brackets to buy these products, with some prioritizing purchase of air conditioners over other large appliances.

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"AC consumption is going up significantly, due to low penetration and with climate change im...