New Delhi, Nov. 10 -- With most streaming companies going for an ad-supported tier, there has been a lot of speculation on whether Apple would employ a similar stance for its Apple TV service. However, the company's Services chief, Eddy Cue, in a recent interview put an end to the rumours as he categorically stated that there are no plans to bring ads to the platform at the moment.

Cue, however, left room for the company to go back on this stance in the future, as he said in an interview with Screen International: "Nothing at this time. Again, I don't want to say no forever, but there are no plans. If we can stay aggressive with our pricing, it's better for consumers not to get interrupted with ads."

Just like Apple, Netflix had also ma...