New Delhi, Oct. 14 -- Apple has quietly dropped the "plus" from its streaming service, reintroducing the platform under the simpler moniker Apple TV. The move was revealed without fanfare, buried in a press release for the upcoming racing film F1, which premieres on the service on 12 December.

A single line halfway through the statement confirmed the change: "Apple TV+ is now simply Apple TV, with a vibrant new identity." As of Monday morning, the familiar Apple TV+ logo still appeared across apps.

The rebranding appears to be aimed at clarifying Apple's ecosystem. Since the launch of Apple TV+ in 2019, the similarity between the streaming service and Apple's existing set-top device, also called Apple TV, has caused confusion among cons...