New Delhi, Sept. 9 -- Apple Store has been taken offline by the Cupertino-based tech giant ahead of its "Awe Dropping" event, where the four new iPhone 17 models are likely to be unveiled along with AirPods Pro 3 and new Apple Watches. This is an annual tradition by Apple to take down its store ahead of new product launches to use the downtime to refresh its website with new products, specs, pricing, and promotional material.

Navigating to the Apple Store currently shows the 'Be right back' message, followed by "We're making updates to the Apple Store. Check back soon" and a link to the Apple Event.

The Apple event is set to commence at 10 AM Pacific Time or 10:30 PM India time. It is being held at Apple's headquarters in Cupertino and ...