New Delhi, Sept. 5 -- Apple plans to launch a new tool in 2025, internally dubbed 'World Knowledge Answers.' This tool aims to enhance Siri and challenge competitors like ChatGPT, marking a bold step into the search space. This new platform promises a richer search experience, easily integrating into Apple's ecosystem for more personalised results.

What sets this new tool apart from traditional search engines is its ability to leverage personal information from users. It will pull information from texts, photos, videos, and even local points of interest, offering contextually relevant answers. Apple is also incorporating a summarisation feature, which will allow users to quickly digest search results, making interactions with Siri more i...