New Delhi, Nov. 28 -- Over the past three months, Apple introduced a much-improved iPhone 17, the base model of its flagship smartphone series. Google preceded Apple with the Pixel 10, making it a close call between the two flagships. Naturally, consumers looking for a flagship smartphone upgrade are looking at either of the two phones to see which fares better. While the margins between the two are fine, can one outperform the other?

Interestingly, both the Apple iPhone 17 and the Google Pixel 10 have retained a near-identical design from last year. The Pixel 10, on this note, looks a touch more upmarket. The iPhone's biggest strength and struggle lies in the fact that its social validation for buyers is derived out of the three-camera ...