New Delhi, March 8 -- Mahindra Group Chairman Anand Mahindra gave a shout-out to Morbi in Gujarat, which is known for its ceramic industry.

In a post on X, Mahindra shared a video of the city and praised the 'Morbi effect.' He also urged Indian businesses to look at such developing industries to compete with China.

"Can Indian businesses compete with China? Maybe we're not looking in the right places for success stories. I was delighted to see this video on the 'Morbi' effect. Agile, small-town entrepreneurs-The 'bahubalis' of India," Mahindra wrote.

The clip shared by Mahindra mentioned how Morbi has developed as a production hub, producing 90% of India's ceramics. The small town in Gujarat, also known as India's hidden ceramic capita...