Mumbai, Sept. 25 -- Titan Co. Ltd, India's watch and jewellery giant, is capitalizing on a resurgence in analog watches while smartwatches cool off. The company plans to expand its Helios luxury retail footprint domestically and selectively grow overseas, including Indonesia.

Industry analysts say the revival of analogs is a market-wide trend, intensifying competition from domestic peers and Swiss imports alike-prompting Titan to differentiate through premium branding, international partnerships, and distinct product launches.

Kuruvilla Markose, recently appointed chief executive offiecr (CEO) of Titan's watch division, said the focus will be on premium watches, smartwatches, and international markets. "Our mainline analog business is o...