New Delhi, July 18 -- Ami Cole, the premium beauty brand celebrated for its inclusive products tailored to Black and brown skin, will shut down operations in September. Founder Diarrha N'Diaye-Mbaye confirmed the news in a heartfelt open letter published in The Cut on Thursday (July 17), calling the decision "so hard" but ultimately necessary in today's unforgiving market.

"After nearly four beautiful soul-stretching years, Ami Cole will close this September," N'Diaye-Mbaye wrote, adding, "This decision was so hard for me - the business bears my mother's name [Aminata 'Ami' Cole] and, as I built it, my daughter's name, too."

"But after looking at every option, it became clear that continuing in this current market wasn't sustainable," s...