New Delhi, Oct. 14 -- Tim Cadogan, CEO of GoFundMe said that majority of his American customers are now using the crowdfunding platform to fund food and groceries, according to a Fortune report.

Noting the challenging economy, Cadogan told Yahoo Finance and Opening Bid Unfiltered Podcast there is a significant shift away from original campaigns that were for emergency requirements, medical biils, disaster relief, and similar big expenses, to everyday survival.

"In some cases, very sadly, that is happening. We're seeing it more and more," he told Yahoo Finance.

"Basic things you need to get through life [have] gone up significantly in the last three years in practically all our markets," Cadogan said.

He noted that people are asking st...