New Delhi, Aug. 2 -- American Eagle said it will "continue to celebrate" its controversial new campaign featuring Hollywood actress Sydney Sweeney.

The campaign, taglined "Sydney Sweeney has great jeans," has been facing heat from critics who claimed that the ad plays on the homonym between "jeans" and "genes".

However, in a formal statement, the jeans brand has defended the campaign as a celebration of individuality and self‑confidence and reiterated that the Sydney Sweeney campaign "is and always was about jeans".

Published by HT Digital Content Services with permission from MINT....