New Delhi, Sept. 1 -- American Eagle Outfitters has announced a limited-edition collaboration with NFL star Travis Kelce, just one day after his high-profile proposal to singer Taylor Swift.

The new collection, created in partnership with Kelce's Tru Kolors streetwear brand, is titled Live to Play and features a roster of rising athletes from across the sporting world.

The timing of the launch appears calculated, with Kelce's public profile at an all-time high. According to data from SponsorUnited, the Kansas City Chiefs tight end is currently the team's top endorser, with sponsorship revenue for the franchise increasing by 59% since 2021.

"American Eagle and Travis Kelce were destined to collaborate," said AEO President Jennifer Foyle...