New Delhi, June 17 -- First Rapido, and now Amazon - the competition is intensifying for listed food-tech players like Zomato and Swiggy. For the second month in a row, new entrants are making bold moves into their turf.

Amazon is now trying to get its share of the quick commerce (QC) pie, with the launch of its services under the brand 'Now' in parts of Bengaluru, making the QC market a contest among at least seven large players.

The initial reaction remained negative, as both Eternal (formerly Zomato) and Swiggy share prices declined by up to 2% in trade on Tuesday. This was in line with analyst expectations, who see rising competition as a concern for stocks like Eternal and Swiggy but believe that medium-term growth ambitions for th...